The EU Packaging and Packaging Waste Regulation (PPWR) implementation will profoundly reshape the industrial label market, requiring Chinese export companies to prepare in advance.
1. Core Regulatory Requirements
Under EU PPWR, from 2026, all packaging entering the EU market (including labels) must meet: use of recyclable or compostable materials, with hazardous substance content below specified thresholds. Non-compliant products will be banned from the EU market.
2. Most Affected Label Types
Most affected include: multi-layer composite labels (e.g., aluminum foil + PET + paper combinations), labels with organic solvent-based adhesives, and PVC shrink sleeves. These labels cannot enter existing recycling streams due to material inseparability.
Response Strategy
"We recommend immediately launching a supply chain materials audit, prioritizing the switch to single-material label substrates, and establishing partnerships with FSC-certified suppliers. The transition period is at most 18 months—companies must act quickly."
3. Compliance Solutions
Mature compliant alternatives are now available: water-based adhesives replacing solvent-based adhesives, single-material PET or PP replacing composites, FSC-certified recycled paper replacing virgin pulp paper. China's leading label suppliers have begun large-scale deployment of these solutions.